These are some of the very crucial terms that we are going to dive into and understand for the better working of our internet marketing performance.
There are several paid marketing programs available on the internet which help small or new businesses to expand as much as possible and compete with other businesses on the internet.
Search Engine Marketing (SEM)
The objective of SEM is to achieve a high ranking for a particular keyword. Ranking can be achieved through various kinds of approaches.
As the world is now shifting to online services it has become necessary for a business to compete in the online market as well as the traditional market. And search engine marketing is the place where we get to gain our audience.
We pay search engines to increase our visibility on the web market. In simpler terms, we can say that search engine marketing works like the banner we display on the streets in order to promote our business in the traditional market.
There are both paid and unpaid search engine marketing.
Unpaid search engine marketing is known as search engine optimization (SEO), the audience obtained by SEO is organic. SEO is primarily about our content popping up in the search result when a user searches for those particular keywords relevant to the content we create.
Now, why is it important?
The main motive of search engine marketing is to be more and more visible on the internet. Starting up a business is the first thing to do, but promoting it and letting our audience be aware of our existence is what keeps the business running.
It is an understood phenomenon that google and other search engines give more space and visibility to the optimized websites which gradually helps in expanding its audience and popularity.
So, with a strong SEM plan, we have more chances to hold the top place on the internet.
Paid Search Marketing
is a form of a web marketing plan to link ads with users seeking the type of content we provide.
Search marketing is about the top website appearing on the result list of the user. It is a structured plan laid out by the search engines about who gets to hold the top position of the result list.
Both organic and paid results are presented by google to the user, but with paid and strong SEO google offers more relevance to our website. These paid ads are also known as sponsored ads.
Getting into paid search marketing leads us to a space where we bid for keywords in order to appear on the result list, pay per click is one of the paid search marketing considered the most followed campaign to date.
People willingly get into paid search marketing as the results are incredible and sometimes more than what was desired. A lot of companies have been benefiting since this new world of marketing has emerged.
Why is it important?
Paid search marketing is one of the places where all the competition begins. Other advertisers invest in the scheme related to this and are able to grow as a business on the internet.
If we want to compete in the internet business and stay at the top we need to invest in this area. This is how we sweep the audience from our competitors and grow our website/business.
It is a well-organized platform where we are visible to our potential clients and earns a lot more than we invest.
Entering in the internet market and trying to gain business organically is also one way, but it takes up a lot of time and effort and the results are not always pleasant. Just to save that time and rather than using it in other areas we go for paid search marketing.
Paid search marketing offers us saving time, efficient results, and good ROI. All of these aspects are desired by any person starting up a business.
Pay per click (PPC)
Pay per click is a marketing model derived from the advertising marketing process of google where we (the advertiser) pay google whenever someone clicks on the website that we advertised.
The ads that pop up on the top of the search results are usually the paid ads that google recognizes and place it on the top of the results every time a user search for content related to that website.
With PPC we bid our place on the result list among other advertisers. We bid on the keywords relevant to our content and exhort our position at the top of the result list.
Say for instance we have a food blog and we write about food-related content. If a user searches for ‘good food in Delhi’, we bid on these keywords to have our content placed on the top of the result list.
Why is it important?
Starting a business in this big sea of the internet and competing with other big whales in the sea can be a real task.
PPC is one way of getting our way in the sea. PPC not only makes us more visible on the internet but also helps us gain more sales.
It spawns leads and awareness about our brand to the internet audience. Google is trusted around the world, and if we get to hold a place here it automatically makes ‘building trust among the audience easier.
And about the ‘fee we pay to google worth?’ question is a simple answer that starting a business requires a good amount of investment, we think of this as one of those investments. But the bright part of this is that the rate of income is definitely going to boost meaning that we tend to get what we invested plus the profits.
While working on a business we have a goal to fulfill, the PPC campaign covers that area too and allows us to track our performance and work on it in a logical manner.
