It would be very hard to go into the past and imagine the time when the products were sold on the basis of their physical appearance. The salespeople were the go to experts that time before sale. For example, before the sale of CDs, they were all neatly packaged and organized on the basis of their genre and name and then they were displayed over the racks for consumers to ….
Smarketing is a term which you might not have heard much as, it was a technique which was discovered much later and HubSpot is known to be the pioneer of this. SMarketing is a combination of Sales and Marketing. It has been developed to show both sales and marketing are important for businesses to grow. For your company to succeed both sales and marketing have to work together to achieve ….
We all understand it can be hard to get leads for our business. Many of us even spend thousands of dollars on marketing and still can’t achieve desired results. Is it because the digital marketing company we choose, is not good enough or something else? The answer to this will be most of the times you are unable to convey message to the audience as to what they should do ….
We have been discussing about the importance of topic selection for the content on your blog. We know that the topic should be around what your website or business has to offer. It plays an important role in generating traffic and bringing customers who want information to search product or service is your website is offering. It also plays a role in improving the user page experience and Page Rank. ….
Blogging is a concept which will help you in multiple ways. It will help you in generating more traffic, making the audience aware about your products, engaging the audience, providing them with valuable information. It will also help in generating sales for your business. But how can new user be generated by blogging? We will discuss about this in this chapter of inbound marketing certification course. It helps in ….
We have discussed the metrics which can help you identify whether the content on your page has done well or not. If it has not done well of late do might consider revising your content. There might also be other reasons like the content becoming outdated, content becoming irrelevant according to technology present, change in method users and search engines look at content etc. In order to make sure your ….
We have studied how the content creation takes place. But, thinking that you have done the content creation and you will soon get thousands of visitors doesn’t always work. You need to make sure, that a proper analysis of your content marketing strategy is conducted. This will help in knowing what is working and what is not. You will also be able to know the trends by doing an analysis. ….
We have discussed about content marketing strategy, and then we went on to discuss about various stages of content marketing strategy. One thing we learned about content was that format of content is important, if we need to make sure that content becomes engaging and user gets a better page experience. We also learnt that there should not be a single format targeting, you should use as many formats as ….
Creating directory listing is a part of the manual outreach program of the link building strategy. Directories or Local yellow pages are an effective way to let them know about your business. The links present on directory are effective but not as strong as those natural links gained from referrals in post. In this chapter of inbound marketing certification course, we would be discussing about using directories to make our ….
Links are probably the biggest contributor that can help your site ranked higher for a keyword. The reason for this is simple, Google treats them as trusted sites. It is a combination of referral from highest authority sites and number of links. In order to achieve a higher ranking, you need to get both of these right for your business. We have talked link building strategy in brief in one ….
We discussed about providing better user experience in order to get more conversions and sales for our business or for ranking higher in Google Page ranking. But one thing we didn’t discuss about was considering the device on which user is operating, in order to provide him with a better user experience. If you look at any big website they would be having 2 platforms one for desktop and the ….
A receipt is acknowledgment of the fact that money has been received in cash or kind (goods) for supply of certain goods or service. It can be issued on both sides like while collecting payment and also on buyer of goods side while receiving the goods. In this basics of GST series post we discuss about how is receipt issued under GST tax Receipt Format under GST The receipt format ….
Chapter 8 : One of the biggest challenges that is faced in the world today is unique and quality content. There are millions of sites on the internet which already have put in a lot of data. Therefore, if you have content that is unique and quality blogs you should think of leveraging this opportunity. If you are able to generate visitors using inbound marketing strategy it’s time to leverage ….
In this basics of GST series article, we are going to discuss in depth about various types of GST taxes and how there implementation would be playing a role. IN GST tax, the tax base will change from origin to place of consumption. Now the imports or end use will have to pay the tax and exports as well as production will be free from any tax. Under current situation, ….
We would try to understand how a revised tax invoice under GST tax should be issued as a part of the basics of GST series. A GST tax invoice which is issued by a goods or services supplier, must conform to the rules which have been laid out for issuing an invoice. After it has been issued, there might be a requirement to revise or modify the issued invoice ….
FMCG business is typically characterised as high volume and low margin. Companies aim to create brand loyalty and trust towards their brand. Brands continuously evolve themselves in order to ensure that they are able to match changing needs in the market. Rebranding is one of the strategies which they employ for this purpose. It is done so as to create a new and differentiated image of the brand in ….
Contrary to global trend, especially in countries like US and China where B2B e-commerce is valued at $1.7 trillion and is merely double the size of B2C, B2B e-commerce is still a budding sector in India. E-commerce is an upcoming trend in countries in India. Whereas, it has already grown in developed countries. E-commerce in B2B is an upcoming trend.According to data collected by HT, B2B e-commerce companies raised ….
It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500? Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….
This is the next stage after you have taken a decision about the idea you want to pursue. It tells you how to take your idea further. These few pointers should be kept in mind while starting your venture People While starting a venture you might need people who you want to start business with. Finding a suitable colleague who has the mind-set and vision to take this idea forward ….
Have you ever wondered why do some people buy only a certain product? There might be friends of you who would like to visit a particular store or have a burger from a particular company. Yes, you guessed it right it all happens because of the power of a brand. When you want to know about brands think about Adidas, Dominos, McDonalds, Facebook etc. All these names would bring a ….