We have been discussing about the importance of topic selection for the content on your blog. We know that the topic should be around what your website or business has to offer. It plays an important role in generating traffic and bringing customers who want information to search product or service is your website is offering. It also plays a role in improving the user page experience and Page Rank. ….
Blogging is a concept which will help you in multiple ways. It will help you in generating more traffic, making the audience aware about your products, engaging the audience, providing them with valuable information. It will also help in generating sales for your business. But how can new user be generated by blogging? We will discuss about this in this chapter of inbound marketing certification course. It helps in ….
We have discussed the metrics which can help you identify whether the content on your page has done well or not. If it has not done well of late do might consider revising your content. There might also be other reasons like the content becoming outdated, content becoming irrelevant according to technology present, change in method users and search engines look at content etc. In order to make sure your ….
We have studied how the content creation takes place. But, thinking that you have done the content creation and you will soon get thousands of visitors doesn’t always work. You need to make sure, that a proper analysis of your content marketing strategy is conducted. This will help in knowing what is working and what is not. You will also be able to know the trends by doing an analysis. ….
We have discussed about content marketing strategy, and then we went on to discuss about various stages of content marketing strategy. One thing we learned about content was that format of content is important, if we need to make sure that content becomes engaging and user gets a better page experience. We also learnt that there should not be a single format targeting, you should use as many formats as ….
Creating directory listing is a part of the manual outreach program of the link building strategy. Directories or Local yellow pages are an effective way to let them know about your business. The links present on directory are effective but not as strong as those natural links gained from referrals in post. In this chapter of inbound marketing certification course, we would be discussing about using directories to make our ….
Links are probably the biggest contributor that can help your site ranked higher for a keyword. The reason for this is simple, Google treats them as trusted sites. It is a combination of referral from highest authority sites and number of links. In order to achieve a higher ranking, you need to get both of these right for your business. We have talked link building strategy in brief in one ….
We discussed about providing better user experience in order to get more conversions and sales for our business or for ranking higher in Google Page ranking. But one thing we didn’t discuss about was considering the device on which user is operating, in order to provide him with a better user experience. If you look at any big website they would be having 2 platforms one for desktop and the ….
A receipt is acknowledgment of the fact that money has been received in cash or kind (goods) for supply of certain goods or service. It can be issued on both sides like while collecting payment and also on buyer of goods side while receiving the goods. In this basics of GST series post we discuss about how is receipt issued under GST tax Receipt Format under GST The receipt format ….
Chapter 8 : One of the biggest challenges that is faced in the world today is unique and quality content. There are millions of sites on the internet which already have put in a lot of data. Therefore, if you have content that is unique and quality blogs you should think of leveraging this opportunity. If you are able to generate visitors using inbound marketing strategy it’s time to leverage ….
In this basics of GST series article, we are going to discuss in depth about various types of GST taxes and how there implementation would be playing a role. IN GST tax, the tax base will change from origin to place of consumption. Now the imports or end use will have to pay the tax and exports as well as production will be free from any tax. Under current situation, ….
We would try to understand how a revised tax invoice under GST tax should be issued as a part of the basics of GST series. A GST tax invoice which is issued by a goods or services supplier, must conform to the rules which have been laid out for issuing an invoice. After it has been issued, there might be a requirement to revise or modify the issued invoice ….
FMCG business is typically characterised as high volume and low margin. Companies aim to create brand loyalty and trust towards their brand. Brands continuously evolve themselves in order to ensure that they are able to match changing needs in the market. Rebranding is one of the strategies which they employ for this purpose. It is done so as to create a new and differentiated image of the brand in ….
Contrary to global trend, especially in countries like US and China where B2B e-commerce is valued at $1.7 trillion and is merely double the size of B2C, B2B e-commerce is still a budding sector in India. E-commerce is an upcoming trend in countries in India. Whereas, it has already grown in developed countries. E-commerce in B2B is an upcoming trend.According to data collected by HT, B2B e-commerce companies raised ….
It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500? Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….
This is the next stage after you have taken a decision about the idea you want to pursue. It tells you how to take your idea further. These few pointers should be kept in mind while starting your venture People While starting a venture you might need people who you want to start business with. Finding a suitable colleague who has the mind-set and vision to take this idea forward ….
Have you ever wondered why do some people buy only a certain product? There might be friends of you who would like to visit a particular store or have a burger from a particular company. Yes, you guessed it right it all happens because of the power of a brand. When you want to know about brands think about Adidas, Dominos, McDonalds, Facebook etc. All these names would bring a ….
Handshakes are an important part of body language. With the help of handshakes you can get know about the personality you are shaking hands with. It can help tell you whether the person is aggressive, nervous, dominating or someone else. They are particularly useful in Business and Political world where either you can convey a message or get to know the other person. So what are the different types ….
A Business plan is used to evaluate and assess the business. It could be used for yourself or bank or an investor. A b plan provides the content in written form and helps in aligning things.This article gives you an insight as to why a b-plan is needed. Strategize business It helps in setting of objectives and goals. With the help of this we can also prioritize things and allocate ….
Are you a budding entrepreneur who is thinking to start a business but is unable to take the risks because of the fear of failure and the various societal pressures that exist? Starting a business is a journey and there might be many reasons as to take on this path. This post would help you motivate and introspect yourself as to why you should start your own business. Work ….
P2P lending or peer to peer lending is a new term which relies on small individuals. P2P lending aims to remove the banks and financial intermediaries from in between and make lending a simpler process. It makes lending just a matter of few hours. All you need to do is fill the form online and another individual who wishes to lend money can choose you to earn extra money. ….
Any business starts with an idea. From where can this idea come from? There is no hard and fast rule or process from where an idea can from. But these are some of the common ways that entrepreneurs have been using to come up with an idea. Based on your past experience/background/ hobbies Many of the entrepreneurs who are running their businesses today came up with ideas based on ….
PESTEL Analysis is a tool which is used to study the macro environment for companies in the areas they are operating. PESTEL is an acronym for Political, Economic, Social, Technology, Environment and Legal Analysis. Before starting a business one of the first things the companies need to look at is the macro environment in the regions they wish to operate. Not only for new businesses, PESTEL is equally important for ….
So how much units you think you need to manufacture so that you would be able to break even? This post would help you find out the break-even point. There are three things you need to know to calculate the break-even point Selling Price of Product Cost of Manufacturing Product(Variable Cost) Fixed CostsDuration to break-even Now, when you have calculated the quantity to break even you need to know the ….
Affiliate Marketing is a strategy where you hire an affiliate in the form of either individual or company. This affiliate would try to bring in more customers for you in return for money. It is a method of tapping the untapped market.Suppose you have a product which is not being used by certain section or you want to increase the presence of your product in that segment. Then, affiliate marketing is one ….
There is no denying the fact that the stars of Patanjali Ayurved, the FMCG venture promoted by Yoga Guru Ramdev, have on been on the rise. Yes it has had its fair share of controversies, be it the FDSA in Merrut labelling its Atta noodles sub-standard due to high ash content or its products not being approved by FSSAI, yet this has not stopped the company from registering a ….
Remarketing as a concept is fairly simple. Advertise to internet users who have viewed products or services online but left before any significant conversion or buying. This is achieved by purchasing ad spaces on other websites. It is considered as one of the best ways to sell simply because an average customer visits a website five to eight times before actually converting, according to Row Boldessara, founder & CEO ….
SWOT Analysis is a tool which is used by business to assess themselves. Not only businesses SWOT can also be used to look into yourself. It stands for strength, weakness, opportunity and threat. The purpose of SWOT is to help you develop a strong business strategy by making sure you have taken into consideration all of the strengths and weaknesses of the company, as well as the opportunities and threats it ….
Evaluating your idea helps you know whether you should go ahead with it or not. It helps in clearing ambiguity in the mind regarding the idea. It will help identify areas of strength and concern and provide insight into your market, competitors, startup costs, sales and financing to help you make an educated decision about moving forward. These questions would help you in brainstorming and help in evaluate your ….
“Startup India” is a flagship initiative of the Government of India, intended to build a strong eco-system for nurturing innovation and Start-ups in the country that will drive sustainable economic growth and generate large scale employment opportunities. Definition of Start-up to qualify under this program Annexure 1 of the plan defines Startup as “Startup means an entity, incorporated or registered in India not prior to five years, with ….