We have discussed a lot about landing pages. We have also, discussed how to make them effective. One thing we didn’t discuss about was how to make use of these landing pages, to make special offers to prospects. We know that landing pages can be of 2 types lead generation and click through. Both have their own purposes. But, they have one thing in common which is they are designed for a specific set of audience. When, you know the target audience you can create a package specially for them and make sure you are able to convert more customers. There are many benefits of designing a landing page specifically for promotions. Let’s discuss more about this to improve our inbound marketing strategy.

 Using promotion in landing page for specific set of users

1. Offering perceived value to visitor

When, you are segregating your target visitors for the website, you would want them to come to a specific page that has been built keeping in mind, the target group. The prime goal of any landing page is to maximise the number of converts. This can be done easily with the help of creating landing page, that offers additional value to the specific set. Let us try to understand this with the help of an example.  Suppose, you have a digital marketing company in Delhi. You have segmented a certain portion of audience as users who are going to be small business owners who are interested in taking their business online. You can design a specific landing page, for this set of customers. You can offer them a special discount or a coupon which they can use while placing an order. You can also provide them with a free e-book which can help them plan their strategy. This way, you are adding value to the prospect and this way chances of conversion are higher than normal.

2. Conversion Rate will depend upon the offer specially created for the visitors

Yes, it is true. Companies really have had highest success rate by designing special promotion on their landing pages for a specific set of audience. Conversion rate can be as high as 70 to 80%. Promotions and landing pages go hand in hand.  The better and more attractive the offer, better the chances of conversion.

3. Offer should be aligned to buyer persona and buyer journey

The offer you create should be aligned with the buyer persona and buyer journey. Of should be such that it is able to take a visitor to the next stage. You need to make sure, that if the offer is for someone who is looking to buy a product or services then it should be me in that way or if someone is looking for information you might offer him a free newsletter or e-book.

using landing page for promotions

You can have a look at this case study and see how this company was able to grow revenue by 200% because of landing page offers specifically designed for a specific group.

For learning and reading more about making your landing pages successful you can visit our inbound marketing certification course. If you need any help or information about inbound marketing strategy you can contact The Buzz Stand Team which is a digital marketing company in Rohini.