We have discussed about landing pages and how they can improve the number of leads for our business. We have also discussed about landing page experience. In this post, we would be combining all the elements of landing page experience and combining them to create a gist of things, which you can implement as best practices for landing page. This will surely help you in generating traffic, leads as well as Search engine rankings. So, let’s start this discussion.

The primary rule is landing pages should be designed in such a manner, that they should be for a target audience you want them to view and you will have to keep trying and testing till you get best results for your website. Here are some tips that will surely, help you in making landing pages effective.

Optimizing landing page- HubSpot

Designing Landing Pages for best results

1. Make sure, content is similar to what your ad, social media or any other medium is showing the customer
2. Call to Action placement is something debatable. We have talked about placing it at various positions and about various niches having various effects on generated leads and traffic.
3. Make sure your CTA grabs the attention it requires from the visitors so that you can take them to the next stage
4. Make sure the landing page is designed to convey a specific purpose. Instead of designing your page for a large audience make it specific for a relevant audience
5. Landing page should be aligned with your goal and should not be spam.
6. The product or service being conveyed should be visible clearly
7. If possible convey messages through videos, infographics and images. Make the landing page as interesting and relevant as possible. When, you visit a mall to shop you would have seen hoardings, banners, salesman conveying information and trying to increase their sales. You can draw a parallel and see what all you need to do to bring in customers. Take the place of visitor and see what you might like and what you might not and then, make a decision.
8. Keep editing your page with time to keep its relevance
9. If possible, add testimonials and feedback to every landing page to create a trust with visitor.
10. Use A/B testing to make sure, which landing page customers like more and which converts more.
    

    Landing page testing

11. 11. Try to get as many associations as possible and show them on your landing page
12. Use minimal text and explain the maximum. An audience, doesn’t want to read a long text at a point when, it is already confused.
13. Try to offer freebies first. Like an e-book or a newsletter or a free trial of a software. This way you are building reputation with user.
14. Segment by audience on the basis of medium and user demographics. For example, you don’t want to offer men’s products to ladies.
15. Instead of sending traffic to homepage, send them to a page that might be more useful for them. However, in some cases like a newspaper, magazine, software etc. It might be difficult to land inbound traffic to other pages. You can then direct them, to homepage then or a personalize page that might be relevant to their interest.
16. Last but not the least, have plenty of patience! You will need it. Organic results take time to deliver. If it is a PPC campaign then, your landing pages might get relevant traffic. But, in case of design page for organic traffic it will take time for search engines to index it and rank them. Also, it would be difficult to make a decision about how well your landing page has done in terms of experience in a short span. Therefore, patience is necessary.

This infographics will help you understand this best practices in a nice manner

Landing Page infographics Source:Pardot

For learning and reading more, about designing landing page you can visit our inbound marketing certification course. If you need any help or information on inbound marketing strategy from the best digital marketing company in India you can contact The Buzz Stand team.