Importance of Business Valuation

Basics Of Finance Series We humans tend to have the tendency of measuring value of each and every thing we spend our money on. Starting up a business involves huge risks so it becomes all the more important to check its economic worth from time to time. Business valuation can ….

the image shows various brands which have undergone rebranding

Re-branding in FMCG

  FMCG business is typically characterised as high volume and low margin. Companies aim to create brand loyalty and trust towards their brand.  Brands continuously evolve themselves in order to ensure that they are able to match changing needs in the market. Rebranding is one of the strategies which they ….


PESTEL Analysis

PESTEL Analysis is a tool which is used to study the macro environment for companies in the areas they are operating. PESTEL is an acronym for Political, Economic, Social, Technology, Environment and Legal Analysis. Before starting a business one of the first things the companies need to look at is ….