Call to action buttons are used to take customer, to the next stage of buyer journey, be it generating leads or helping them to find a solution they might be looking for. Call to action button comes in handy, to make sure your prospect is able to meet his requirements. Thus, placement of call to action button becomes really important as you want that your user should look at it and click on it to move to the next stage. We will discuss call to action placement in various modes like website, email, played search and Blog.

We will discuss how effective call to action placement can help in digital marketing strategy

Effective call to action placement

Website

Call to action button are used, when you want customer to take a specific action and it has to be prompting. Homepage should have multiple call to action buttons as you would like your customer to know a lot about things that are available on your website. Every page on your website should help the user understand what Next and so he can take an informed decision. When you take customer, through a cycle he would be more satisfied as he would have gained something for it. When a customer comes to your content page and he is unable to understand what action should he take next, then he will leave your website. Reduce ambiguity and help your customers that is what call to action placement is about. Your content page can have a call to action placement on the top or at the end if you want your customer to 1st go through the article and then take an informed decision or somewhere in between if you think you have conveyed the meaning by that time. Call to action button should not be placed location where user accidentally clicks it or he might think that your website is spammy.

Blog

Block, is a good way to get traffic for your website and engage the customer by providing them valuable insights. Blow is useful for prospects as well as customers. It might contain information related to both of them. But after a user, has got the information he might be wondering what to do next? So, you can direct him to your website where he can either buy your product or service, you can ask him to download a manual or PDF, follow you on social media for more or ask him to provide the referrals to you or anything else which might be related to your content. The agenda of writing a blog is unfulfilled if you don’t tell user what he has to do next and he would remain puzzled.  You can use multiple call to actions. You can use one on the side bar and one on the top just to make it more visible. The whole purpose is to engage the user and bring more leads for your website.

Email Marketing

Every email sent to a prospect are user who visited your site needs to have call to actions in the form of links. These links could be asking to buy your product or service or just four simple registration or asking for the feedback. But, the point is you need to have links in order to make sure you prospect is able to see what you want show to him. The subject line of your email should be precise and should point out exactly as to why you have written to the user. It should not be spammy or else all of your email effort Will go waste. You will need to have your link at least after one or two sentences written in the body, one in the middle and one at the end just to make sure you’re use it actually comes to your website.

Paid Search

When you pay for ads, you just don’t want to create a poster or banner which the user would see but won’t take any action. You would need that advertisement to have a link to your website so that when a customer sees your banner he is engaged with that I am clicks on it. Otherwise, your ad does not make any sense. This is applicable to text ads as well, as you would want the person who is reading or add to click on it. If the customer does not take or move to the next stage of buyer journey all your advertisement efforts will go waste.

Also, you would need to make sure that landing page of your website is related to what person is searching or else, he might just move away from your website without even looking for moving to the next stage. This means you would have to target the right audience.

For nothing and reading more about call to action and you can visit our inbound marketing certification course. If you need any help or information from the best Internet marketing company in Delhi, you can contact The Buzz Stand Team.