importance of Social marketing strategy

It is important to promote what you have written, your product or service or to connect with the audience. There are various mediums to do so, be it organic ranking, referrals or social media. Each and every medium has a role to play in inbound marketing strategy. Over the next few posts we will be discussing about social media and its role for making your inbound marketing strategy effective

We will start with discussing about why social media is important for inbound marketing and how it can be act as most powerful element of it.

Here are 5 reasons why social media is important to inbound marketing

Content Promotion using Social Marketing Strategy

You have created great content but how will the users get to know about it? You know it will takes months for Google to get your page on the search on the first page, the way you are left out is using social marketing strategy, which is an instant way of reaching out to customers and making some loyal customers out there. You will share your content across as many social media sites as possible be it Facebook, Twitter, Instagram, Medium etc.

The more followers and likes you have the more popular your content and more will be the conversion rate to get to the content of the website and rest of the work will be of content marketing strategy from there on. Content promotion through social media is done to get instant results, to catch onto something that is in the trend

Using Ideas from Social Media

Social Media acts a platform where you can gather a lot of insights regarding to the happenings and trends. You might get to know it through comments on your post on Facebook, or questions or Quora or something that is trending on Twitter using hashtags. It is this which will prompt you to design your content accordingly and make the most of it by sharing it with the audience.

Understanding Target Audience

Social Media helps you with the analysis. Social media sites like Facebook, Google and Twitter have their own analytics tool, which help us study reach, link clicks, the demographics, geography and other analysis. Even if a social media channel doesn’t have analysis tracker of its own, you always can use Google Analytics to study the content link posted there. This will help in better understand the target audience.

Social marketing strategy helps in SEO strategy

This can be interpreted in two ways. One people read your content through social media, they might find it interesting and might to include the link on their website or share it. This link gets indexed by Google and helps you gain ranking, thus making your SEO strategy effective.

Second, there are social media sites like Medium in which you Post articles and include link to your website in it. Google indexes this and helps me your SEO strategy.

 Faster and a cheaper strategy

We know that you have been targeting certain section of customers, who have a certain buyer journey and buyer person. However, doing it through SEO strategy and building links and waiting for search engines to index your site can take time.  Whereas, social media is the fastest way to reach the audience. Placing ads and building links can cost a lot of money, whereas, Social media costs only when you are trying to increase followers. Once, that is done you can place as much content on social media as possible. Over a period, you will realize it proves to be a much cheaper strategy.

Reading more about social marketing strategy, you can visit inbound marketing certification course.  For any help or information on inbound marketing strategy, you can contact The Buzz Stand Team.