It would be very hard to go into the past and imagine the time when the products were sold on the basis of their physical appearance. The salespeople were the go to experts that time before sale. For example, before the sale of CDs, they were all neatly packaged and organized on the basis of their genre and name and then they were displayed over the racks for consumers to buy or borrow. Later on, the online stores such as Amazon came and people stopped visiting the record stores.

The real point described here is consumer habits that change with time and technology advancements. From past few years, the social selling has got wide sales professional attentions who are finding ways to get success in changed customer purchase environment. With the estimated 2.55 billion users of social media all around the world in 2018 which is five times more than the ones in 2000, has led to rapid growth of digital media which is most likely to stay long.

A company looking for ways to increase its sales has many digital selling technologies to opt from in order to enhance the selling power. But, the application and use of such technologies is not sufficient. There must be a complete road map to guide the organization about how to sell. Moreover, it is needed to keep all things aligned. By combining the social selling with digital strategy, organizations can enhance their revenue with increased awareness of their brand.

Despite a large amount of success gained by digital selling, there are still two third of companies which do not consider the importance of selling digitally. Despite owning significant power and sales potential, digital selling is still underutilized and undervalued by the large number of organizations. So, here is the brief overview of social selling and the importance of selling digitally.

What is meant by Social Selling?

In short, social selling happens when the businesses utilize social media to interact with their audience directly. The successful social sellers are the leaders as they offer valuable content to provide industry insight, sharing experience and offering solution to the common questions of consumers. So, the basic goal of using this strategy is to build up the level of trust with the customer directly till the point they are willing to invest in your product or service.

Within the latest digital world, it is easy for people to find anything about a service or product with few clicks of the mouse. According to a research, nearly 75% consumers are influenced by the power of social media content whereas half of them are influenced by the comments, feedbacks, and reviews available on social media. So, it is very easy to find out the information about any company but there is wide potential to influence the buying behavior of a person.

Importance of Social Selling:

Customers are highly confident today and so they are less prone to the conventional sales technique. Today’s customers are not liable to adopt one size fit mentality so it is important to modify the efforts of your sales team to the individual level. The most important part about generating sales using digital marketing is to think about the perspective of customers and then approach them with a welcoming intro.

In terms of selling, the highly important thing is the development of relations to excel in marketing. With long term relationships, trust builds up with the new and existing customers and it finally drives sales.

The IBM took a decision by adjusting their marketing strategy in order to fulfill the requirements of customers. But, with the help of best digital marketing institutes available, IBM trained company’s sales team in order to target the potential customers through social media. The final outcome of digital marketing strategy was unbelievable. It has been reported that nearly 80% of the trainers have felt an increase in their selling abilities whereas, 84% trainers felt that the program is going to help them better within the job. Because of the remarkable success of the whole training program, IBM is expecting to train their workforce all around the globe.

One other company who received amazing reward for generating sales using digital marketing is the LogMyCalls. The call tracking company has always introduced new marketing strategies covering webinars, case studies, and some other latest technologies. But, the company took a decision to keep the standpoint on social media with the launch of 150 posts within 50 days of campaign. This led to a large increase in the number of leads and focused content yielded 400% increase in the sales.

The growing rise in the availability of the social applications to the users appears to rise more with the social networks coming out. So, such organizations are focusing more on the training efforts in order to increase their return on investment within social sale sector.

Digital Selling Future:

As the social selling has got significant advantages but, it is still to come to its full potential.  There are a large number of opportunities for the companies who want to improve their presence online. With the social selling being focused over the social asset, the digital selling consists of leveraging of digital assets as it involves CRM, sales automation, digital documentation and online presentations. By presenting the structure of an organization with help of creative content, it becomes easy to evaluate the consumption, purchasing intent and buyer’s interest with its influence over the sales.

In short, digital selling is one of the crucial parts of sales process whereas, the use of the social media helps in generating revenue. If you want your company to be at the top, then it’s better to train the staff in order to make them realize the power of the digital technology.

In conclusion, the growing importance of digital technology has created a need for the organizations to work with social selling to generate more revenue and sales.

We are a digital marketing company in India. In case you need any help or assistance you can get in touch with us.