We will be discussing what to blog so as to improve our content marketing strategy
There would be many users who would be trying to find a solution, on what should they blog, how to blog and what to blog? But if you are trying to get your inbound marketing strategy correct, you need to be sure about what to blog? We have discussed in previous chapter of our inbound marketing certification course, about choosing a topic for a blog and working title for a blog. Though these topics might sound a repetition of each other, they are essential and worth reading. The more you read and observe the more you will be able to implement it in your inbound marketing strategy.
Blog something which can fit use of long tail keywords
When choosing what to blog, you should keep in mind that your blog should be using SEO strategy of long tail keywords. We have discussed the importance of long tail keywords, earlier as well. Long tail keywords, help you get found in a much easier way. As, these are composed of multiple words, that would mean anyone combination would count as a keyword for Google. The competition for Long tail keywords is much lesser than short tail keywords. You can have a look at our previous post to understand the difference between long tail and short tail keywords.
Blog about recent trends in the sector which your business is.
If you have a business, in the sector which might have gone recent changes maybe technological, political or taxation or any other change from the point of view of the customer, you might want to write about it. You would want the customer to know about these changes, gain first mover advantage in page rankings since this would be a new topic which has emerged and this will help you in bringing more traffic and prospects to your website. This is an effective way and you would have seen, websites like Indiatimes, Rediff, NDTV etc make use of this and post the latest happenings in the industry. Being the first movers they are able to gain more traffic since not much content is available elsewhere.
Blogging about questions customer might have
There might be questions which your prospects and customers might have, about your business. You might want to address these questions and make sure you are able to answer them, so that when they visit your blog they are able to gain information. When the user games information, he moves on to the next stage of buyer journey. When you provide him with the required information he would be looking to solve the problem with one of your product or services. You can then offer him find a solution he requires, this way blogging will help you in improving the effectiveness of inbound marketing strategy.
Checking out Blog Comments and solving queries
When you post on blog, you might be getting comments about the content you have written, it might have certain questions which you might like the audience to know in general. You might post about them. You might also want to look at the general sense of the comments and use it accordingly. You would be getting an idea of what your audience likes and what it doesn’t. This will help you in thinking about what to blog?
Invite Guest Bloggers
It is good to invite guest bloggers to your site, who will help you in gaining reputation and building a network of connections. Sometimes it becomes difficult to think about what to blog but by opening the gates of your blog to guest bloggers you make sure that you are posting content and updating your blog regularly.
Reuse and recycle of blog
It is extremely important to make sure that you keep updating your content on the blog. It is an important part of content marketing strategy and something which we have discussed in a lot of post. By updating your content on the blog be make sure that nothing on the website is outdated, the customer gets the right information, you are able to update the keywords which have worked for you and which have not. Also you would be getting a lot of feedback from people who would be reading about your content and would have suggested there inputs in how the blog can be made better?
For learning and the reading more about what to blog you can visit our other chapters of inbound marketing certification course. For any help or information on inbound marketing strategy you can contact The Buzz Stand Team.
