Buyer Persona Defined

Understanding buyer persona using inbound marketing strategy

Buyer persona takes inbound marketing strategy concepts into greater depths. A buyer persona is a fictional character or image you would create in your mind as to how that ideal customer would be. Would his interests lie in sports? Would he be an intellect? A buyer persona answers all these questions. This part of inbound marketing certification course would help brief you about an ideal customer for your business.

Let’s understand buyer persona with an example. Suppose there is are 3 fashion brands A, B and C. Brand A sells clothes at discounted prices. Brand B is known for its style and Brand C is known for the quality of clothes. Then Brand A would definitely want its ideal customer to be someone who is interested in buying discounted clothing, someone who might not be lppking for brand and style, someone who is not that rich enough. Similarly, Brand B would be looking to track people who like to be fashionable, maybe college going if there clothing line is designed for them, someone who do a lot of research about style before buying. Similarly, Brand C would be trying to identify it’s ideal customer according to their brand.

Buyer persona is not a mere jargon. It helps you actually define your ideal customer. So, that you can design your marketing campaigns accordingly and target them. This forms an important part of inbound marketing strategy.

Most businesses would have multiple kind of audiences they cater to. For example, a brand might be selling high end classic suits for men and elegant purses for women at the same time. Then in this case, the business would have multiple buyer personas in mind.

Buyer Persona can help understand what your prospect customer might be thinking, feeling, concerned about, hoping, expecting or believing. Accordingly, we can setup the inbound marketing strategy for the prospect.

Our next chapter deals with creating buyer persona. For learning further, you can read and grow with our free inbound marketing certification course. In case you need any help or information you can contact The Buzz Stand team