We will discuss about using white spaces and this will help us in answering a question to how to blog

Using whitespaces to improve digital marketing strategy

Whitespaces are not always waste as they are considered. Though, they are not useful in increasing the word length which Google would require, but they play an important role in improving the page experience. Users have a habit of skipping through content, they just want to see what is relevant to them. So, whitespaces, help them in improving the visibility. No one wants to see the content in clustered form. Do they?

In this chapter of inbound marketing certification course, we will discuss about using whitespaces for blogs and improving our inbound marketing strategy.

What Is Whitespace?

Whitespace is any space left between two words or something which we get when we press the spacebar. Whitespace helps in separating words, sentences, paragraphs, different articles and much more. In short, they increase the visibility of content. Imagine a page without spaces. You won’t even be able to identify words correctly.

Need of WhiteSpace

Whitespace is needed to improve the appearance of the content. Content should not be too clustered, that it becomes difficult for user to read. Our aim is not only to create good content but also make sure that content is visually good looking. Thus, whitespace would play a very important role.

Consider an example, you have 2 blog posts on similar topics one is done with use of spaces, is not clustered, appeals to user. Whereas, the other one is clustered, no paragraphs, not using proper alignment and gaps. Obviously, the one which has the apt amount of space will be easier to read and will be more engaging for the customers.

 

5 websites which have taken the advantage of Whitespaces

 

  • Flipkart

If you go through Flipkart design, it is not clustered. You will find the design to help users browsing it. If you look at the front page, you won’t find lots of text, but what you will find is appropriate spaces between them, between the images and thus, adding to the beauty of the site. Even when you search something, you will have a grid view with a white background, to make it easier for viewers to browse through quickly and make a decision.

We would be discussing about how white spaces help in effective SEO strategy

Flipkart offers better user Page experience

  • Internshala

When you visit this website, you will get to know there is a vast difference, between its layout and other sites like Naukri. I will definitely say they have done a great job in using whitespaces to good use. Jobs have been posted at appropriate gaps, you don’t feel text is cluttered and the user interface is also good. If someone is looking to build a website based on jobs you can definitely learn from them.

We will look at how a job portal, uses white spaces to its advantage and improves digital marketing strategy

Internshala uses whitespaces effectively

  • Indiatimes

If you want to have lots of content and articles on your website you should definitely have a look at the new, revamped Indiatimes. You will get a sense, of how to ensure that lots of content on the website does not appear to the user is clustered. It has made the use of white background for this site, and has placed the articles at a certain distance so that it can help them improve user page experience and also helps them in improving their inbound marketing strategy.

We will discuss how India times which has lots of content news is white spaces to improve its SEO strategy

Indiatimes- website which has lots of Content

  • Trivago

Three Babu is one of the leading travel websites in the world. One of the major reasons of its popularity is its faster loading pages, better user Page experience and its user-friendly nature.  When you type in the search box, you will get results which are separated at a distance which helps the user to browse easily. Also, you would notice the sidewalls of this website have been done really well.

We will be discussing about how travel websites use content marketing strategy effectively

Trivago- one of the largest travel websites in the world

  • Apple Website

Unlike the Microsoft and Google, Apple website is pretty crisp. You will not notice, lots of text on it and use of whitespaces has been done to perfection. Apple is using this website to provide information and also making sale of its product.  When you go to the website for its products and click on the link to view the product information, you will note is that you are actually engrossed to reading about the problem. Why is it so? It is the combination of great content with images and if active use of white spaces.

Apple has used white spaces effectively for its website and has worked a lot on improving its content marketing strategy

Apple website

For Learning and reading more about how to blog you can visit our inbound marketing certification course. For any help and information on inbound marketing is directly you can contact The Buzz Stand Team.