Marketing

Marketing power of rewards

  As rational consumers we always tend to want more and more products or services for any amount paid. Producers/Vendors on the other hand want to create large consumer base so that they continue to reap profit for an elongated time period. So, the expert marketers came up with a new strategic marketing policy of Loyalty/Reward programs. Reward programs are structured marketing strategies designed to encourage customers to continue to ….

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Marketing

Sunny times ahead for B2B e-commerce

  Contrary to global trend, especially in countries like US and China where B2B e-commerce is valued at $1.7 trillion and is merely double the size of B2C, B2B e-commerce is still a budding sector in India. E-commerce is an upcoming trend in countries in India. Whereas, it has already grown in developed countries. E-commerce in B2B is an upcoming trend.According to data collected by HT, B2B e-commerce companies raised ….

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Marketing

What causes a business to flourish?

  It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500?  Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….

Marketing

The importance of Brand Building

Have you ever wondered why do some people buy only a certain product? There might be friends of you who would like to visit a particular store or have a burger from a particular company.  Yes, you guessed it right it all happens because of the power of a brand. When you want to know about brands think about Adidas, Dominos, McDonalds, Facebook etc. All these names would bring a ….

Marketing

What handshakes tell you about the personality?

  Handshakes are an important part of body language. With the help of handshakes you can get know about the personality you are shaking hands with. It can help tell you whether the person is aggressive, nervous, dominating or someone else. They are particularly useful in Business and Political world where either you can convey a message or get to know the other person. So what are the different types ….

Marketing

Reasons to start your own Business

  Are you a budding entrepreneur who is thinking to start a business but is unable to take the risks because of the fear of failure and the various societal pressures that exist? Starting a business is a journey and there might be many reasons as to take on this path. This post would help you motivate and introspect yourself as to why you should start your own business. Work ….

Marketing

PESTEL Analysis

PESTEL Analysis is a tool which is used to study the macro environment for companies in the areas they are operating. PESTEL is an acronym for Political, Economic, Social, Technology, Environment and Legal Analysis. Before starting a business one of the first things the companies need to look at is the macro environment in the regions they wish to operate. Not only for new businesses, PESTEL is equally important for ….

Marketing

Affiliate Marketing: A way to make more money

Affiliate Marketing is a strategy where you hire an affiliate in the form of either individual or company. This affiliate would try to bring in more customers for you in return for money. It is a method of tapping the untapped market.Suppose you have a product which is not being used by certain section or you want to increase the presence of your product in that segment. Then, affiliate marketing is one ….

Marketing

Remarketing: A strong concept in digital marketing

  Remarketing as a concept is fairly simple. Advertise to internet users who have viewed products or services online but left before any significant conversion or buying. This is achieved by purchasing ad spaces on other websites. It is considered as one of the best ways to sell simply because an average customer visits a website five to eight times before actually converting, according to Row Boldessara, founder & CEO ….

Marketing

Doing the SWOT Analysis Right

SWOT Analysis is a tool which is used by business to assess themselves. Not only businesses SWOT can also be used to look into yourself. It stands for strength, weakness, opportunity and threat.  The purpose of SWOT is to help you develop a strong business strategy by making sure you have taken into consideration all of the strengths and weaknesses of the company, as well as the opportunities and threats it ….