Creating directory listing is a part of the manual outreach program of the link building strategy. Directories or Local yellow pages are an effective way to let them know about your business. The links present on directory are effective but not as strong as those natural links gained from referrals in post. In this chapter of inbound marketing certification course, we would be discussing about using directories to make our ….
Links are probably the biggest contributor that can help your site ranked higher for a keyword. The reason for this is simple, Google treats them as trusted sites. It is a combination of referral from highest authority sites and number of links. In order to achieve a higher ranking, you need to get both of these right for your business. We have talked link building strategy in brief in one ….
We discussed about providing better user experience in order to get more conversions and sales for our business or for ranking higher in Google Page ranking. But one thing we didn’t discuss about was considering the device on which user is operating, in order to provide him with a better user experience. If you look at any big website they would be having 2 platforms one for desktop and the ….
When we talk of a good user experience, it includes the key factors landing page experience and Page Rank. Landing Page experience is how customer views your page when he comes on it. It plays a crucial part in your ranking. Another part is the Page Speed. Customers do not want to wait for the page to load. They want everything quickly. Good user experience is important to make them ….
We have discussed about the link building strategy and its uses in our previous post in inbound marketing certification course. We know the importance of these links. They help us in providing authority and validity to the content posted on site and help in Google page ranking as well. We would now be discussing the various types of links that are present and how can we detect them. We have ….
We have been emphasizing on the fact since, our first lesson that focus should be on working on SEO strategy that are safe. By safe we mean Google doesn’t consider it bad and provide a penalty. We also talked about how over a period Google has been working and upgrading its technology and the latest Penguin edition gives more Page Ranking in its algorithm to sites with better off page ….
We talk about providing the user with the best experience. We try to make sure whenever, he visit our page, he is able to gather some meaningful information out of it. How can we get it done with the surety that it won’t affect our Google page rankings? The answer to this question would be discussed below. Inbound Marketing Strategy itself means that you would device a strategy where ….
We have been discussing about keyword research and SEO analysis in our inbound marketing certification course. But how do we use those keywords? Which are the best places to put them so as to optimize pages for search engines. One thing we will discussing more about is that on page SEO i.e. the optimization you do on your web page is becoming less relevant as compared to off page SEO. ….
In the previous chapter of our inbound marketing certification course we have discussed about use of long tail keywords for new websites and short tail keywords being a part of it will automatically help in your SEO Analysis. In this post, we would be looking at the difference between them based on 8 parameters that we think can be critical for your SEO analysis. These are namely Search Volume, Click ….
In our previous chapters of inbound marketing certification course, we have discussed about Google Analytics and how it can be a really useful tool for SEO analysis and thus, improving the effectiveness of your inbound marketing strategy. Let’s have a look at it in greater depth. Understanding Google Analytics Account After logging in your GA, your screen would appear like this. On the left hand, you would be able to ….
In the previous chapters of our inbound marketing certification course we emphasized on the importance of reviewing keywords and your on-page SEO. In this post we would understand how that can be done? How can we expand our keyword list over a period of time? The answers to these questions can be found below What is Keyword Expansion & Why is It Important? Keyword Expansion means to find opportunities ….
We have previously discussed about buyer persona and buyer journey in our inbound marketing certification course. In this post, we would be linking them to make your keyword research effective and help us in achieving goal of making inbound marketing strategy successful. As we have previously discussed for doing keyword research we use various analytics, do search volume trends, long tail keywords, details of content i.e. relevancy. Understanding the buyer ….
In the previous chapter of our inbound marketing certification course, we had discussed about how to choose the right keywords with the help of Google keyword Planner. Though we have discussed in brief this list would act as a reminder as to choosing the right keyword while doing keyword research. This is going to be really important for your inbound marketing strategy and therefore, we are laying so much ….
In the previous chapter of our inbound marketing certification course, we discussed about keyword search. Taking it a step forward we are going to show you how it is done. If you are a beginner the best way to find keywords is using Google keywords planner. Google keywords planner is going to be one of the most useful tools for your inbound marketing strategy. But before we start ….
In the previous chapters of inbound marketing certification course we have gone through basics of SEO. Now we would be discussing about SEO keywords and keyword search. SEO keywords are the words and content in your web pages that make it possible for search engines to rank your website and show it to the person who is trying to find something. Search engines rank your website with the help of ….