In the previous chapter of our inbound marketing certification course we had discussed about how search engines rank your website. The method which is used there is an organic method. There is another method where you place an advertisement over certain keywords that is known as paid search results. Both organic and paid search results are important for your inbound marketing strategy. Let’s have a look at them in detail. ….
In this post of our inbound marketing certification course we would be discussing how are search engines able to find and rank our websites. As you might be aware search engines like Google keep evolving their technology and over the past few years there have been many changes to how search engines view your pages. As you already know SEO is a very important part of inbound marketing strategy. But ….
In one of the speeches, Google CEO has indicated the methods which Google uses to rank websites is the relevance and quality of content. To check that it’s AI has various methods looking for referrals in form of back links, understanding your page through relevant words. The higher your website ranks in Google, the better the chances, of getting more customers for business. Most businesses have started given higher importance ….
Chapter 9: With this article, we are going to start a new part of our inbound marketing certification course. We would be talking about optimizing your websites for search engines. When you search for something it is most likely you visit a search engine and enter the information. This search engine then redirects you to a page which has lots of websites matching your information. These websites which appear are ….