Have you ever wondered why do some people buy only a certain product? There might be friends of you who would like to visit a particular store or have a burger from a particular company. Yes, you guessed it right it all happens because of the power of a brand. When you want to know about brands think about Adidas, Dominos, McDonalds, Facebook etc. All these names would bring a thought in your mind like McDonalds has a connect with burgers and Dominos with Pizza. This is what brands do. They leave an impression in the minds of consumer and help in gaining loyalty.
So what is brand building? Brand building is about establishing, promoting and creating a perception in the minds of consumer using various strategies. When you start new you begin by creating an awareness about your brand. By offering quality products, services at good prices and most importantly promotions you can make a place for yourself in the hearts of the consumer.
Promotion could be in many forms. The most powerful is word of mouth. When you start new, nothing can have a bigger influence than word of mouth. When one customer who is happy with you will tell ten more other customers about the brand. And this could have a great impact on your brand.
Advertisement is another medium which can be used to connect to the audience. This method will cost money depending upon whether it is billboard, Print, TV or Radio ad. The advertisement should be such that you are able to convey the message and it could have that connect with the audience. Newer ways of promotion SEO and through social media could also help in promoting the brand.
Brand building is a continuous process and takes a long time. But once created they could have a huge impact on the consumers in the way they think or feel. Every care must be taken to not let your brand deteriorate because of various reasons. Remember that your current and future customers will all move to your brand for that consistency and reputation you would have created.