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Marketing

What causes a business to flourish?

  It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500?  Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….

Marketing

Reasons to start your own Business

  Are you a budding entrepreneur who is thinking to start a business but is unable to take the risks because of the fear of failure and the various societal pressures that exist? Starting a business is a journey and there might be many reasons as to take on this path. This post would help you motivate and introspect yourself as to why you should start your own business. Work ….

News

Idea Generation Techniques

  Any business starts with an idea.  From where can this idea come from? There is no hard and fast rule or process from where an idea can from. But these are some of the common ways that entrepreneurs have been using to come up with an idea. Based on your past experience/background/ hobbies Many of the entrepreneurs who are running their businesses today came up with ideas based on ….