Marketing

PESTEL Analysis

PESTEL Analysis is a tool which is used to study the macro environment for companies in the areas they are operating. PESTEL is an acronym for Political, Economic, Social, Technology, Environment and Legal Analysis. Before starting a business one of the first things the companies need to look at is the macro environment in the regions they wish to operate. Not only for new businesses, PESTEL is equally important for ….

Marketing

Doing the SWOT Analysis Right

SWOT Analysis is a tool which is used by business to assess themselves. Not only businesses SWOT can also be used to look into yourself. It stands for strength, weakness, opportunity and threat.  The purpose of SWOT is to help you develop a strong business strategy by making sure you have taken into consideration all of the strengths and weaknesses of the company, as well as the opportunities and threats it ….