Start-ups pose two big challenges for themselves one is the shortage of money and two it is limited amount of manpower available to them for their work. Internet has created many things. It has created search engines where people can find answers to anything, e-commerce websites where people can buy anything and now the social media where people can share anything, take their business to the masses and ultimately improve ….
Now after knowing the basics of social media strategy it’s time now to create a social media marketing plan for yourself. Social media marketing plan is important to make sure that you get your social marketing strategy right. Social marketing strategy of input marketing certification course we will be discussing about creating a plan. What is a social media marketing plan? Social media marketing plan gives you an ….
We have discussed about social media marketing and how it can be used in various stages in previous classes. In order to make sure that you are able to get desired results, you will have to set goals for each and every strategy mate. One of the strategies that can be used is smart goals. SMART goals are not only helpful in your social media strategy but in all the ….
In our first lesson, we discussed about inbound marketing strategy and how it is divided into 4 parts attract, convert, close and customer delight. Each part has its own importance. Attract stage is where we bring customer to our website. Convert is where we make sure customer who had come for information, buys our product or service. In the third stage, we close the deal. Fourth Stage, deals with customer ….
It is important to promote what you have written, your product or service or to connect with the audience. There are various mediums to do so, be it organic ranking, referrals or social media. Each and every medium has a role to play in inbound marketing strategy. Over the next few posts we will be discussing about social media and its role for making your inbound marketing strategy effective ….
After you have written the blog, there is always a need of continuous evaluation and revision in order to optimize your inbound marketing strategy. We have discussed about content analysis and this is going to be similar to it. We will learn how blog analysis can be done using page views, article growth, most popular articles etc. Let’s discuss this in detail. Tools for blog analysis I mostly prefer using ….
There would be many users who would be trying to find a solution, on what should they blog, how to blog and what to blog? But if you are trying to get your inbound marketing strategy correct, you need to be sure about what to blog? We have discussed in previous chapter of our inbound marketing certification course, about choosing a topic for a blog and working title for a ….
Inbound marketing strategy, is all about bringing customers to your website rather business reaching out to them. This method is a cost-effective method and the most effective in term of ROI. This is something which we have discussed in our previous chapters of inbound marketing certification course. Blog acts as a medium of reaching out to customers. How will customer reach out to you? He will be searching for ….
There are lots of people out there who would be eager to know how to blog and select a topic for blog. Selecting a topic can sometimes create complications, as you would want the best audience, ranking, traffic, target buyer persona and buyer journey all at the same time. We will discuss this in detail in this chapter of our inbound marketing certification course. There are certain questions, which ….
We have been discussing how to use blogs for generating traffic and bringing new customers to our sites. After, having known its importance, it becomes imperative that you get to know how to actually use this effectively and the best practices to be followed, to help them achieve success and more traffic for business. This is something which is going to help you in your inbound marketing strategy as well. ….
We have been discussing how blogging helps us. We discussed various reasons like getting customers, increasing relevance, generating revenue, educating prospects etc. But, the force that is behind all these blogs is building trust with customers, that acts as medium of building trust with the customer. In this chapter of inbound marketing certification course, we will discuss how to use blog to build trust to prospect. Educates the customer ….
Blogging is a medium to let the world know about your passion, business, emotions, you can express everything on it. For businesses, it acts as a medium to generate new lead and customers. We also discussed in our previous chapter, that blog can generate new visitors as it acts a medium, helps in SEO strategy and content marketing strategy and ultimately in inbound marketing strategy as well. The same is ….
Blogging is a concept which will help you in multiple ways. It will help you in generating more traffic, making the audience aware about your products, engaging the audience, providing them with valuable information. It will also help in generating sales for your business. But how can new user be generated by blogging? We will discuss about this in this chapter of inbound marketing certification course. It helps in ….
We have discussed the metrics which can help you identify whether the content on your page has done well or not. If it has not done well of late do might consider revising your content. There might also be other reasons like the content becoming outdated, content becoming irrelevant according to technology present, change in method users and search engines look at content etc. In order to make sure your ….
Everyone wants customers to come to their site. But, we don’t want customers coming through a misled route meaning, if a customer wants to buy books he should not land on a page selling shoes. This is bad both for the customer as well as the business. This is something which the content marketing strategy be about, making sure your content reaches the right audiences. In this context topic selection ….
We have discussed about content marketing strategy, and then we went on to discuss about various stages of content marketing strategy. One thing we learned about content was that format of content is important, if we need to make sure that content becomes engaging and user gets a better page experience. We also learnt that there should not be a single format targeting, you should use as many formats as ….
We have been discussing about how content marketing strategy can be linked to other elements of inbound marketing strategy. We also discussed about the chapter various elements of content marketing strategy. In this chapter of inbound marketing certification course, we would discuss about these elements in detail. Content marketing strategy is divided into 5 parts- information, purpose, audience, form and channel. Information We need to first know, the ….
In the previous chapter of inbound marketing certification, we defined content and also discussed how this content marketing strategy overlaps with SEO strategy. Both of them form an important part of inbound marketing strategy. Content is related to every element of inbound marketing and we will discuss in detail how and why it is so? Association of Content Marketing Strategy with Social media marketing Content marketing strategy is connected to ….
We all have been discussing about SEO strategy in our previous lessons. But, this SEO strategy can only be successful if we are able to implement our content writing strategy. Content writing and SEO strategy have to go hand in hand and complement each other. But, before we understand the relationship between the two, we need to understand about content writing and what qualifies as one in this chapter of ….
We have discussed about link building strategy and the importance of backlinks in our previous chapters of inbound marketing certification course. We have learnt how by inclusion of links in your sites or referrals your site can gain authority and rank higher and how link building strategy can help you rank higher in Google page rankings. But how will you get to know which sites have included your links, or ….
We have been discussing about keyword density and its importance in SEO strategy in a number of posts. But, do we know how to go about checking keyword density of your post and check whether our keywords have been placed at right places to make our inbound marketing strategy effective. In this chapter of inbound marketing certification course we would be discussing about tools and techniques that can help you ….
Now after discussing about SEO strategy. We need to have a look at how effective it has been. Measuring a SEO strategy is all the more critical, as you get to know which part of it has done well and which has not, so that you can improve the effectiveness of the same. In this chapter of inbound marketing certification course, we would discuss about studying the effectiveness of primary ….
Creating directory listing is a part of the manual outreach program of the link building strategy. Directories or Local yellow pages are an effective way to let them know about your business. The links present on directory are effective but not as strong as those natural links gained from referrals in post. In this chapter of inbound marketing certification course, we would be discussing about using directories to make our ….
Links are probably the biggest contributor that can help your site ranked higher for a keyword. The reason for this is simple, Google treats them as trusted sites. It is a combination of referral from highest authority sites and number of links. In order to achieve a higher ranking, you need to get both of these right for your business. We have talked link building strategy in brief in one ….
We discussed about providing better user experience in order to get more conversions and sales for our business or for ranking higher in Google Page ranking. But one thing we didn’t discuss about was considering the device on which user is operating, in order to provide him with a better user experience. If you look at any big website they would be having 2 platforms one for desktop and the ….
When we talk of a good user experience, it includes the key factors landing page experience and Page Rank. Landing Page experience is how customer views your page when he comes on it. It plays a crucial part in your ranking. Another part is the Page Speed. Customers do not want to wait for the page to load. They want everything quickly. Good user experience is important to make them ….
We have discussed about the link building strategy and its uses in our previous post in inbound marketing certification course. We know the importance of these links. They help us in providing authority and validity to the content posted on site and help in Google page ranking as well. We would now be discussing the various types of links that are present and how can we detect them. We have ….
We have been emphasizing on the fact since, our first lesson that focus should be on working on SEO strategy that are safe. By safe we mean Google doesn’t consider it bad and provide a penalty. We also talked about how over a period Google has been working and upgrading its technology and the latest Penguin edition gives more Page Ranking in its algorithm to sites with better off page ….
We talk about providing the user with the best experience. We try to make sure whenever, he visit our page, he is able to gather some meaningful information out of it. How can we get it done with the surety that it won’t affect our Google page rankings? The answer to this question would be discussed below. Inbound Marketing Strategy itself means that you would device a strategy where ….
We have been discussing about keyword research and SEO analysis in our inbound marketing certification course. But how do we use those keywords? Which are the best places to put them so as to optimize pages for search engines. One thing we will discussing more about is that on page SEO i.e. the optimization you do on your web page is becoming less relevant as compared to off page SEO. ….