Return is the reward of undertaking risk in business. Business risk has been defined as the possibility of inadequate profit or even losses due to presence of certain uncertainties like change in consumer preferences, lockouts and strikes, change in government taxation and subsidy policy, etc. Risk is of both type’s internal risk (arising within the business) and external risk (arising because of events taking outside the business). There is no ….
Everyone wants customers to come to their site. But, we don’t want customers coming through a misled route meaning, if a customer wants to buy books he should not land on a page selling shoes. This is bad both for the customer as well as the business. This is something which the content marketing strategy be about, making sure your content reaches the right audiences. In this context topic selection ….
In our previous chapters of inbound marketing certification course, we have discussed about Google Analytics and how it can be a really useful tool for SEO analysis and thus, improving the effectiveness of your inbound marketing strategy. Let’s have a look at it in greater depth. Understanding Google Analytics Account After logging in your GA, your screen would appear like this. On the left hand, you would be able to ….
In the previous chapters of our inbound marketing certification course we emphasized on the importance of reviewing keywords and your on-page SEO. In this post we would understand how that can be done? How can we expand our keyword list over a period of time? The answers to these questions can be found below What is Keyword Expansion & Why is It Important? Keyword Expansion means to find opportunities ….
We all know the importance of keywords to get your SEO analysis right. Right keywords chosen also help in increasing the effectiveness of your digital marketing strategy. But, how to do effective keyword research? Well the answer is simple, by creating Google Adwords account. It is a simple to use and a powerful piece of code written that can help you not only in SEO analysis but by effective use ….
We have previously discussed about buyer persona and buyer journey in our inbound marketing certification course. In this post, we would be linking them to make your keyword research effective and help us in achieving goal of making inbound marketing strategy successful. As we have previously discussed for doing keyword research we use various analytics, do search volume trends, long tail keywords, details of content i.e. relevancy. Understanding the buyer ….
In the previous chapter of our inbound marketing certification course, we had discussed about how to choose the right keywords with the help of Google keyword Planner. Though we have discussed in brief this list would act as a reminder as to choosing the right keyword while doing keyword research. This is going to be really important for your inbound marketing strategy and therefore, we are laying so much ….
In the previous chapter of our inbound marketing certification course, we discussed about keyword search. Taking it a step forward we are going to show you how it is done. If you are a beginner the best way to find keywords is using Google keywords planner. Google keywords planner is going to be one of the most useful tools for your inbound marketing strategy. But before we start ….
In the previous chapters of inbound marketing certification course we have gone through basics of SEO. Now we would be discussing about SEO keywords and keyword search. SEO keywords are the words and content in your web pages that make it possible for search engines to rank your website and show it to the person who is trying to find something. Search engines rank your website with the help of ….