In the previous chapter of our inbound marketing certification course we had discussed about how search engines rank your website. The method which is used there is an organic method. There is another method where you place an advertisement over certain keywords that is known as paid search results. Both ….
In this post of our inbound marketing certification course we would be discussing how are search engines able to find and rank our websites. As you might be aware search engines like Google keep evolving their technology and over the past few years there have been many changes to how ….
In one of the speeches, Google CEO has indicated the methods which Google uses to rank websites is the relevance and quality of content. To check that it’s AI has various methods looking for referrals in form of back links, understanding your page through relevant words. The higher your website ….
Chapter 9: With this article, we are going to start a new part of our inbound marketing certification course. We would be talking about optimizing your websites for search engines. When you search for something it is most likely you visit a search engine and enter the information. This search ….
Chapter 8 : One of the biggest challenges that is faced in the world today is unique and quality content. There are millions of sites on the internet which already have put in a lot of data. Therefore, if you have content that is unique and quality blogs you should ….
Chapter 7: We have discussed previously in our inbound marketing certification course about how people have been using outbound marketing as a tool and not having success with it. This year almost all growing companies have allocated more budget to inbound marketing strategy this year than previous years. ….
Chapter 6: In this post of inbound marketing certification course, we would be discussing about buyer’s journey. Customer doesn’t want to know about things which add 0 value to him. Customer would like to know about products or services which he finds useful method. This gives rise to another inbound ….
In this article of inbound marketing certification, we would be discussing the questions to be asked to sample while deciding the ideal customer for business and while deciding inbound marketing strategy for that kind of customer. Before that we need to answer how many people do we need to interview. ….
Chapter 5: Do you know how your ideal customer or buyer persona be? In this article, we would discuss about creating this buyer persona so that inbound marketing strategy can be implemented. This topic is an important part of inbound marketing certification course as all targeting would be based on ….
Chapter 4: Buyer persona takes inbound marketing strategy concepts into greater depths. A buyer persona is a fictional character or image you would create in your mind as to how that ideal customer would be. Would his interests lie in sports? Would he be an intellect? A buyer persona answers ….