the image shows various brands which have undergone rebranding
News

Re-branding in FMCG

  FMCG business is typically characterised as high volume and low margin. Companies aim to create brand loyalty and trust towards their brand.  Brands continuously evolve themselves in order to ensure that they are able to match changing needs in the market. Rebranding is one of the strategies which they employ for this purpose. It is done so as to create a new and differentiated image of the brand in ….

the image shows various factors related to startup. Business flourish startups
Marketing

What causes a business to flourish?

  It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500?  Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….

News

P2P Lending: Banking without Banks

  P2P lending or peer to peer lending is a new term which relies on small individuals. P2P lending aims to remove the banks and financial intermediaries from in between and make lending a simpler process. It makes lending just a matter of few hours.  All you need to do is fill the form online and another individual who wishes to lend money can choose you to earn extra money. ….