We have discussed a lot about landing pages. We have also, discussed how to make them effective. One thing we didn’t discuss about was how to make use of these landing pages, to make special offers to prospects. We know that landing pages can be of 2 types lead generation and click through. Both have their own purposes. But, they have one thing in common which is they are designed ….
Inbound marketing strategy, is all about bringing customers to your website rather business reaching out to them. This method is a cost-effective method and the most effective in term of ROI. This is something which we have discussed in our previous chapters of inbound marketing certification course. Blog acts as a medium of reaching out to customers. How will customer reach out to you? He will be searching for ….
There are lots of people out there who would be eager to know how to blog and select a topic for blog. Selecting a topic can sometimes create complications, as you would want the best audience, ranking, traffic, target buyer persona and buyer journey all at the same time. We will discuss this in detail in this chapter of our inbound marketing certification course. There are certain questions, which ….
Blogging is a medium to let the world know about your passion, business, emotions, you can express everything on it. For businesses, it acts as a medium to generate new lead and customers. We also discussed in our previous chapter, that blog can generate new visitors as it acts a medium, helps in SEO strategy and content marketing strategy and ultimately in inbound marketing strategy as well. The same is ….
Everyone wants customers to come to their site. But, we don’t want customers coming through a misled route meaning, if a customer wants to buy books he should not land on a page selling shoes. This is bad both for the customer as well as the business. This is something which the content marketing strategy be about, making sure your content reaches the right audiences. In this context topic selection ….
We have been discussing about how content marketing strategy can be linked to other elements of inbound marketing strategy. We also discussed about the chapter various elements of content marketing strategy. In this chapter of inbound marketing certification course, we would discuss about these elements in detail. Content marketing strategy is divided into 5 parts- information, purpose, audience, form and channel. Information We need to first know, the ….
We have previously discussed about buyer persona and buyer journey in our inbound marketing certification course. In this post, we would be linking them to make your keyword research effective and help us in achieving goal of making inbound marketing strategy successful. As we have previously discussed for doing keyword research we use various analytics, do search volume trends, long tail keywords, details of content i.e. relevancy. Understanding the buyer ….
In this article of inbound marketing certification, we would be discussing the questions to be asked to sample while deciding the ideal customer for business and while deciding inbound marketing strategy for that kind of customer. Before that we need to answer how many people do we need to interview. The answer for this depends upon the type of persona and the number of personas you are creating. It also ….
Chapter 5: Do you know how your ideal customer or buyer persona be? In this article, we would discuss about creating this buyer persona so that inbound marketing strategy can be implemented. This topic is an important part of inbound marketing certification course as all targeting would be based on this buyer persona. In our previous post we had defined the buyer persona. Buyer persona is not as difficult to ….
Buyer Persona Defined Buyer persona takes inbound marketing strategy concepts into greater depths. A buyer persona is a fictional character or image you would create in your mind as to how that ideal customer would be. Would his interests lie in sports? Would he be an intellect? A buyer persona answers all these questions. This part of inbound marketing certification course would help brief you about an ideal customer for ….