We will discuss how blog helps in increasing your digital marketing strategy effectiveness
Making Blog successful

Why should you focus on providing information rather than sell directly on your blog?

  Inbound marketing strategy, is all about bringing customers to your website rather business reaching out to them. This method is a cost-effective method and the most effective in term of ROI. This is something which we have discussed in our previous chapters of inbound marketing certification course. Blog acts as a medium of reaching out to customers. How will customer reach out to you? He will be searching for ….

We will discuss how to blog and how it can improve digital marketing strategy
Making Blog successful

Choosing the right topic for blog

  There are lots of people out there who would be eager to know how to blog and select a topic for blog. Selecting a topic can sometimes create complications, as you would want the best audience, ranking, traffic, target buyer persona and buyer journey all at the same time. We will discuss this in detail in this chapter of our inbound marketing certification course. There are certain questions, which ….

Blog as a medium for digital marketing strategy
Blogging Fundamentals

How to use blog to generate new leads?

Blogging is a medium to let the world know about your passion, business, emotions, you can express everything on it. For businesses, it acts as a medium to generate new lead and customers. We also discussed in our previous chapter, that blog can generate new visitors as it acts a medium, helps in SEO strategy and content marketing strategy and ultimately in inbound marketing strategy as well. The same is ….

This image will help in deciding topic for content and help in understanding this digital marketing course
content creation

Things to be kept in mind while selecting a topic for content

Everyone wants customers to come to their site. But, we don’t want customers coming through a misled route meaning, if a customer wants to buy books he should not land on a page selling shoes. This is bad both for the customer as well as the business. This is something which the content marketing strategy be about, making sure your content reaches the right audiences. In this context topic selection ….

We would be discussing different stages of content for our digital marketing strategy
content creation

Different stages for content marketing strategy

We have been discussing about how content marketing strategy can be linked to other elements of inbound marketing strategy. We also discussed about the chapter various elements of content marketing strategy. In this chapter of inbound marketing certification course, we would discuss about these elements in detail.   Content marketing strategy is divided into 5 parts- information, purpose, audience, form and channel.   Information We need to first know, the ….

In this post we discuss various methods to make use of buyer persona and buyer journey for website
Using SEO strategy effectively

Using Buyer persona and Buyer journey for keyword research

We have previously discussed about buyer persona and buyer journey in our inbound marketing certification course. In this post, we would be linking them to make your keyword research effective and help us in achieving goal of making inbound marketing strategy successful. As we have previously discussed for doing keyword research we use various analytics, do search volume trends, long tail keywords, details of content i.e. relevancy. Understanding the buyer ….