This image is a part of inbound marketing certification course designed by the buzz stand. It helps in deciding inbound marketing strategy

Subchapter of inbound marketing certification course

In this article of inbound marketing certification, we would be discussing the questions to be asked to sample while deciding the ideal customer for business and while deciding inbound marketing strategy for that kind of customer. Before that we need to answer how many people do we need to interview.

The answer for this depends upon the type of persona and the number of personas you are creating. It also depends upon the number of real and honest interviews given. Somewhere around 50-100 can be considered fine for a small business.

Questions to be asked in Persona interviews

After you know whom you are going to interview it’s time for conducting interview. The interview questions would vary and you need to make sure you ask a mixed bag of questions. All these questions are leading us to our goal of setting inbound marketing strategy.

Job Role

  •  What is your job title and role?
  • What does your typical day is like?
  • What are the skills which you require for doing this job?
  • What is the reporting structure in your organization?

Questions related to organization

  • What is the sector in which your industry work?
  • Can you brief about the size of your organization?

Questions related to goals

  • What are your goals?
  • How can one achieve success in your role?

Questions related to Personal Background

  • Can you detail some more about yourself?
  • Can you also brief about your educational background?
  • Can you describe your Career Path?
  • What kind of associations and social networks are you active on?

 

Understanding Shopping Preferences

  • What methods do you like to use while carrying out research for the products or service you need?
  • How often do you use internet for the same?
  • Can you describe a recent purchase and what factors you considered while making a purchase?

These are just sample questions and there can be many more that can be asked. You just need to get into as much detail as possible. You can learn more at inbound marketing certification course. In case of any help or information on inbound marketing strategy you can contact The Buzz Stand Team.