We have been praising all along, the effectiveness of call to action. And if you google search you would find every inbound marketing strategy, would be stating take the customer to next stage of buyer journey. In this post, we are going to back claims with statistics we found out and help you improve click through rate using call to action.

We will look at how you can improve inbound marketing strategy improving click through rate of call to action

Improving inbound marketing strategy

Statistics that can help you improve Call to action

  1. 90% of visitors that read your content headline also have an impression to call to action
  2. You can increase click through rate of your social media page by 170%. All you need to do is to have a call to action along with the post or engagement you’re doing with the audience
  3. You can increase call to action by 144% if you have a video placed on your content page and the user views that video
  4. If you include, call to action in your video rather than in the side bar you can increase click through rate by 380%

5. Now I will give you statistics of click through rate when it is place that various positions on your content page

  1. Sidebar                               5 – 1.5%
  2. End of post                         5 – 1.5%
  3. Pop-ups                               1 – 8%
  4. Sliders and bars                 1 – 5%
  5. Welcome gates                   10 – 25%
  6. Feature box                         3 – 9%

6. One of our client made changes by adding click to action and results were astonishing

  1. We increased revenue for them by 83% by adding CTA in just one week
  2. 22% increase in e-commerce conversion rate next quarter
  3. Increase in cart size by 29% next quarter

7. Using Anchor text for call to action HubSpot found some facts which increase conversion rate by 120%

  1. You can increase conversion rate by 47- 83% by using anchor text
  2. If you use anchor text and internal link this click through rate goes up to 83-93

8. Use me instead of “you” or “your”. One of the bug websites tested A/B testing and instead of using lines like “We can help you get traffic” used “Help me get traffic”. They changed it all over their website. They grew their click through rate by 92%. Showing, users have a better connotation with me

9. Try to create CTA that match the colour of your theme. It helps in persuading the user more to click on it.

10. Personalize CTA according to user and content and get more click through rates

11. Make your CTA clean and it should not have clutter around. Websites grew Click through rate by as high as 42% doing this

For learning and reading more about inbound marketing strategy, you can visit inbound marketing certification course. If you need any help from best internet marketing company in Delhi, you can contact The Buzz Stand Team.