We have been discussing how blogging helps us. We discussed various reasons like getting customers, increasing relevance, generating revenue, educating prospects etc. But, the force that is behind all these blogs is building trust with customers, that acts as medium of building trust with the customer. In this chapter of inbound marketing certification course, we will discuss how to use blog to build trust to prospect.
Educates the customer
Blog acts as a medium, to educate prospects. When he is looking for a solution to his problem or needs to find some information, he comes to your website and finds that he has found solution to a problem. You not only educate the customer what he wants, but also about your product or service. When the customer finds he has gained something, he finds you to be a reliable source and this way you educate the customer.
Getting a higher Page Rank
Blog helps you in getting a higher Page Rank, as it helps in SEO and content marketing strategy. When, customer searches for your site and find it on top search results, that will help in creating a perception in the mind of customer, that site might be reliable. This if backed by the information, will lead to build a trust in the mind of prospect.
The more your blog has been referred by other users and websites, the higher the chances of building trust with the prospect. Suppose, you have a post written on your blog and that is referred by Forbes. What great impact will it have on the viewers of that article. They might just want to come and check your website as you have been referred to by a reliable source.
Testimonials and feedback of your existing customers, act as a great way, to create a perception in the minds of consumers, that this website has happy customers and builds a trust. The thing to learn from here is, always try to get a feedback and testimonial from your customers. They are your brand ambassadors. Do anything to make the customer happy, his testimonial can land you many other customers.
Presence on Social Media and Professional Sites
You will need to show the prospect how serious you are about business. Make your presence felt across Facebook, Twitter, Instagram, Linkedin, etc. So whenever, you blog share it on them and make your presence felt. This will help building trust, as you are reaching out prospect with valuable information he might be seeking.
For learning, more on how to use blog you can visit other chapters of inbound marketing certification course. For any help or information on inbound marketing strategy, you can contact The Buzz Stand Team.