This post discusses how SEO benefits inbound marketing strategy. This article is a part of inbound marketing certification course by the buzz stand

How SEO benefits inbound marketing strategy

In one of the speeches,  Google CEO has indicated the methods which Google uses to rank websites is the relevance and quality of content. To check that it’s AI has various methods looking for referrals in form of back links, understanding your page through relevant words. The higher your website ranks in Google, the better the chances, of getting more customers for business. Most businesses have started given higher importance to SEO as a part of their inbound marketing strategy. We have discussed this in our previous posts of our inbound marketing certification course. However, we will be looking at them in greater detail in this article.

SEO as Inbound Marketing Strategy

In the first part of our inbound marketing certification course, there are numerous strategies which comprise inbound marketing like content, SEO, social media marketing, etc. No company has a single bullet point as an inbound marketing strategy. Instead they use a lot of them. SEO is one strategy which all companies use no matter what. SEO benefits them as it helps them enhance their rankings and get more customers for their business.

Even if your website has SEO it is always better to keep evolving and optimizing the content to match the relevant searches which are done in the search engine. SEO always help in making your inbound marketing strategy successful. Here are the ways it can be done-

  • In SEO, we analyze keywords and do research to check what is working and what is not. We can design content around things which people like and also try to improve on areas and analyze why we are not getting traffic because of certain content
  • Making sure site is getting crawled and indexed. Page speed is fast
  • Back links are very important in SEO and inbound marketing strategy. The more the links the better it is. However, link from a higher quality site can be 100 times more effective. We would be discussing this later on in our course. More the back links greater you audience can be. Thus, SEO benefits increasing awareness and might help in bringing more traffic.
  • Using relationships to build upon inbound marketing strategy. When we build back links, we can interact with them to like and share our posts. Thus, SEO benefits in social media marketing as well
  • Using analytics data, we can find out conversion rates for business. SEO benefits sales team to handle converts in a better manner. They have information as to what the customer is really looking for.
  • SEO requires fast pages and interface which can reduce bounce rate. We can analyze where the keywords are being relevant and places they are not.

 

Keywords moving to Sessions

Search Engines are not used as a onetime search lookup for keywords. Instead they are used for building sessions. Suppose, you are planning a holiday for your family in Dubai. You won’t just search for hotels once. People usually search for hotels, multiple times for different keywords before making a decision. Then, they would be searching places to visit, travel etc as well. It is a complete session over the internet. The site that performs consistently over these parameters are sure to do better.

There are times when people are really not interested in buying or actively searching for things, but they are still making an opinion about your website. A relevant website for customer would leave a good impression.

This is where the SEO benefits lie in, reaching the right customers, beating your competitors in showing you offer the better product and thus, helping better the overall inbound marketing strategy.

In next chapters of our inbound marketing certification course, we will be going into greater depths of SEO. We provide SEO service in Rohini and are best in business. In case you need any help, you can get in touch with us.