Start-ups pose two big challenges for themselves one is the shortage of money and two it is limited amount of manpower available to them for their work. Internet has created many things. It has created search engines where people can find answers to anything, e-commerce websites where people can buy anything and now the social media where people can share anything, take their business to the masses and ultimately improve upon their revenue. Social media strategy involves using appropriate social media channels for their content and engaging with the audience. Four example we cannot use Instagram and Snapchat for text purposes, and they are only popular for posting images and videos. We will discuss this in detail in this chapter and also how it can improve your inbound marketing strategy?

Snapchat

I did some analysis, and found out that more than 60% off Snapchat US users were below the age of 24. Though, I could not find exact number of Indian users but it is bound to be near the sea. As, Snapchat is mostly popular amongst the Millennials. Snapchat can we use by businesses in start-ups to share content in the form of infographics, videos, sharing the new collection or sharing interviews. It is and if active medium to generate some loyal fans for your business. And given the way it has been growing over the years, we need to make sure that we have our presence on Snapchat.

 

We will discuss how snapchat can help in your digital marketing strategy

Choosing the right social media platform- Snapchat

Facebook

Facebook is all round website. You can share content in the form of text, videos, images, audio, or by sharing the location of your business. You will need to make sure, that the content sheared is original and engaging. Facebook does not allow more than 3 to 5% off its audience to view your link on their wall at the same time. We will also need to decide upon the audience. The analysis showed that Facebook is used more often than the age of 24 years. Thus, Facebook and be an important medium for sharing content with population return on 24 years of age. Facebook is the biggest social media website and it is impossible if you know joining hands with Facebook for growing your business. We have more than 1.2 billion users on Facebook, meaning the audience given by it is pretty large. You can also use it. Facebook is best known for sharing videos and a brief about them.

We will discuss how facebook can help in digital marketing strategy

Using social media platform- Facebook

Instagram

Using Instagram as it tool, to get people on your side can be a difficult task Instagram is the medium where people share their images and videos. The more the followers you have the higher your content visibility will be.  You can create infographics and videos and share with your audience to get more link clicks to your website.  Instagram has an additional feature where it boasts your video or image update on the top, when you update your status. But, the drawback being even if you have content visibility converting them can be a big challenge as there is no place where you can share link. Instagram has an audience of 500 million and most of this audience is active on Instagram and check their Instagram at least once a day. This means the amount of content which is being consumed is enormous.

Pinterest

Pinterest involves cleaning your post according to the category. It is a social media platform where you can share things like fashion, art, food, home to call or anything beautiful. If your target is women Pinterest can act as the best medium for conveying your information. The number say that 42% of users online are women where to around 30% for Facebook. This means if you have women as your target go for Pinterest. If you’re looking for something similar to Pinterest for woman, you can also try OnMogul, a social sharing platform.

We have collected the data, about how Pinterest is used by people for their shopping. This is something which might help you while deciding if you should go for this account or not. Clothing and apparel sells the most, followed by jewellery and accessories, and art supplies.

Shopping Trends on Pintrest

Twitter

If you want to share your information in 140 words, and share your website link or infographics for video along with that Twitter is the place for you. Twitter helps not only in sharing content with your followers, but also sharing it with anyone on Twitter who checks out that hashtag used by you, for your content. If you are looking for an effective Business to business place, Twitter is the one which can help you connect with businesses as well as customers. However, elements of Twitter have decreased over the past few months to Instagram as Instagram has also included the hashtag feature and also provided status feed on the top of posts.

 

Google+

It works on simple principle that you have to create circles. By Circle we mean your group of family, friends, business etc. Every circle would mean a certain space where your posts can be showcased

Other

There are other sites like Reddit, Medium, OnMogul and Tackk where you can share your content. I found an article on  how to take advantage of social media relevant to this topic.

For learning and really more about inbound marketing strategy you can visit our inbound marketing certification course. If you need any help or information from social marketing company in Delhi you can contact The Buzz Stand Team.