Conversion process in inbound marketing strategy is about taking user to the next stage of the buyer journey. If he is a visitor you will need to convert him into a lead. The method for this simple. Use what we have discussed earlier i.e. call to action buttons, landing pages and thank you page. In this post, I will discuss about the conversion process.

Steps for Conversion Process

1. Bring Visitor your website using various mediums (Part of Attract Stage)

This is a part of attract stage. But, still mentioning it here as it might be helpful in forming the base. Through various mediums like Social Media, search engines, blogging, ads etc. you will bring visitors to your site. From there begins the task of conversion process.

2. Landing Page

The first thing that user will focus on when, he visits is the landing page experience. We have discussed the key points of effective landing pages. Using that, create landing pages that are attractive for customers and they like it. Measure it using Bounce Rate which will help you know how many users looked at the second page. If they didn’t like your content or find it non-relevant then they will move to another website.

3. Call to Action

Your landing page should have a call to action button for sure. After, reading the information user, wants to know what he wants to do next. This, can only be done with the help of call to action. With the help of these buttons you can convert visitor into lead and ask for his personal information. You can have form, download e-book, signup etc. and convert them.

4. Thank You Page

Always follow up CTA forms and signups with Thank You page. It helps build reputation with the user. Also, it explains the user what to do next. Suppose, thank you page might have “please verify email” or “We will get in touch shortly”. Whatever, it is that should be used to clearly define the flow of cycle and take the user to next stage.

You have now completed the conversion cycle successfully. Thus, ensuring that you have converted visitors into lead. For learning and reading more about conversion process, you can visit inbound marketing certification course. In case you need any help on inbound marketing strategy, you can contact The Buzz Stand Team.