We have discussed about link building strategy and the importance of backlinks in our previous chapters of inbound marketing certification course. We have learnt how by inclusion of links in your sites or referrals your site can gain authority and rank higher and how link building strategy can help you rank higher in Google page rankings. But how will you get to know which sites have included your links, or manual and self created backlinks that have been submitted by you. This can be done with the help of various SEO tools and they can help you rank using SEO strategy.

We would have to do a backlink checking as a part of SEO analysis and to improve our inbound marketing strategy

backlink checking

Top 5 SEO tools for backlink checking

Google Search Console

Using this tool you can see links to your site and the pages these have been referred. You can thus, get to know easily how Google is giving authority to your site.

Google Analytics

You can do a similar thing using Google Analytics. The benefit is you can analyse these links in detail. Google Analytics can help you know amount of referral traffic you are getting from these sites. The locations, demographics etc everything in detail can be known with the help of Google Analytics

Moz

Moz provides backlink checking and even provides you with a domain authority and page authority score. We have discussed about this in previous chapter as well. Moz helps in SEO analysis and can help you with your inbound marketing strategy.

Majestic

This is another tool which provides backlink checking and also provides Trust Flow and Citation flow statistics.

SEM Rush

We can check the backlinks with the help of SEM rush as well. It helps in knowing the root domain and sub0roots and well. It also shows domain authority of a website on which link is, thus making it easier for you to know the strength of backlink.

The Buzz Stand provides link building services in India and we use all the above tools to help our clients for research, tracking and monitoring of efforts. For learning and reading further you can check out our inbound marketing certification course.