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News

Re-branding in FMCG

  FMCG business is typically characterised as high volume and low margin. Companies aim to create brand loyalty and trust towards their brand.  Brands continuously evolve themselves in order to ensure that they are able to match changing needs in the market. Rebranding is one of the strategies which they employ for this purpose. It is done so as to create a new and differentiated image of the brand in ….

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Marketing

Sunny times ahead for B2B e-commerce

  Contrary to global trend, especially in countries like US and China where B2B e-commerce is valued at $1.7 trillion and is merely double the size of B2C, B2B e-commerce is still a budding sector in India. E-commerce is an upcoming trend in countries in India. Whereas, it has already grown in developed countries. E-commerce in B2B is an upcoming trend.According to data collected by HT, B2B e-commerce companies raised ….

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Marketing

What causes a business to flourish?

  It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500?  Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….

Marketing

The importance of Brand Building

Have you ever wondered why do some people buy only a certain product? There might be friends of you who would like to visit a particular store or have a burger from a particular company.  Yes, you guessed it right it all happens because of the power of a brand. When you want to know about brands think about Adidas, Dominos, McDonalds, Facebook etc. All these names would bring a ….

Marketing

What handshakes tell you about the personality?

  Handshakes are an important part of body language. With the help of handshakes you can get know about the personality you are shaking hands with. It can help tell you whether the person is aggressive, nervous, dominating or someone else. They are particularly useful in Business and Political world where either you can convey a message or get to know the other person. So what are the different types ….

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The need of a Business Plan

A Business plan is used to evaluate and assess the business. It could be used for yourself or bank or an investor.  A b plan provides the content in written form and helps in aligning things.This article gives you an insight as to why a b-plan is needed. Strategize business It helps in setting of objectives and goals. With the help of this we can also prioritize things and allocate ….