FMCG business is typically characterised as high volume and low margin. Companies aim to create brand loyalty and trust towards their brand. Brands continuously evolve themselves in order to ensure that they are able to match changing needs in the market. Rebranding is one of the strategies which they employ for this purpose. It is done so as to create a new and differentiated image of the brand in ….
Contrary to global trend, especially in countries like US and China where B2B e-commerce is valued at $1.7 trillion and is merely double the size of B2C, B2B e-commerce is still a budding sector in India. E-commerce is an upcoming trend in countries in India. Whereas, it has already grown in developed countries. E-commerce in B2B is an upcoming trend.According to data collected by HT, B2B e-commerce companies raised ….
It is an established fact that 90% of startups fail in the long run. So what is it that causes the remaining 10% to fight all odds and emerge as industry leaders, turn into unicorn or maybe feature in the list of top 500? Many attribute the success of a company to key factors like customer orientation, good work culture and presence of a strong and influential leadership. But ….
This is the next stage after you have taken a decision about the idea you want to pursue. It tells you how to take your idea further. These few pointers should be kept in mind while starting your venture People While starting a venture you might need people who you want to start business with. Finding a suitable colleague who has the mind-set and vision to take this idea forward ….
Have you ever wondered why do some people buy only a certain product? There might be friends of you who would like to visit a particular store or have a burger from a particular company. Yes, you guessed it right it all happens because of the power of a brand. When you want to know about brands think about Adidas, Dominos, McDonalds, Facebook etc. All these names would bring a ….
Handshakes are an important part of body language. With the help of handshakes you can get know about the personality you are shaking hands with. It can help tell you whether the person is aggressive, nervous, dominating or someone else. They are particularly useful in Business and Political world where either you can convey a message or get to know the other person. So what are the different types ….
A Business plan is used to evaluate and assess the business. It could be used for yourself or bank or an investor. A b plan provides the content in written form and helps in aligning things.This article gives you an insight as to why a b-plan is needed. Strategize business It helps in setting of objectives and goals. With the help of this we can also prioritize things and allocate ….