Marketing

Reasons to start your own Business

  Are you a budding entrepreneur who is thinking to start a business but is unable to take the risks because of the fear of failure and the various societal pressures that exist? Starting a business is a journey and there might be many reasons as to take on this path. This post would help you motivate and introspect yourself as to why you should start your own business. Work ….

News

P2P Lending: Banking without Banks

  P2P lending or peer to peer lending is a new term which relies on small individuals. P2P lending aims to remove the banks and financial intermediaries from in between and make lending a simpler process. It makes lending just a matter of few hours.  All you need to do is fill the form online and another individual who wishes to lend money can choose you to earn extra money. ….

News

Idea Generation Techniques

  Any business starts with an idea.  From where can this idea come from? There is no hard and fast rule or process from where an idea can from. But these are some of the common ways that entrepreneurs have been using to come up with an idea. Based on your past experience/background/ hobbies Many of the entrepreneurs who are running their businesses today came up with ideas based on ….

Marketing

PESTEL Analysis

PESTEL Analysis is a tool which is used to study the macro environment for companies in the areas they are operating. PESTEL is an acronym for Political, Economic, Social, Technology, Environment and Legal Analysis. Before starting a business one of the first things the companies need to look at is the macro environment in the regions they wish to operate. Not only for new businesses, PESTEL is equally important for ….

Startups

Doing the Break-Even analysis

So how much units you think you need to manufacture so that you would be able to break even? This post would help you find out the break-even point. There are three things you need to know to calculate the break-even point Selling Price of Product Cost of Manufacturing Product(Variable Cost) Fixed CostsDuration to break-even Now, when you have calculated the quantity to break even you need to know the ….

Marketing

Affiliate Marketing: A way to make more money

Affiliate Marketing is a strategy where you hire an affiliate in the form of either individual or company. This affiliate would try to bring in more customers for you in return for money. It is a method of tapping the untapped market.Suppose you have a product which is not being used by certain section or you want to increase the presence of your product in that segment. Then, affiliate marketing is one ….

Startups

The Rise of Patanjali

  There is no denying the fact that the stars of Patanjali Ayurved, the FMCG venture promoted by Yoga Guru Ramdev, have on been on the rise. Yes it has had its fair share of controversies, be it the FDSA in Merrut labelling its Atta noodles sub-standard due to high ash content or its products not being approved by FSSAI, yet this has not stopped the company from registering a ….

Marketing

Remarketing: A strong concept in digital marketing

  Remarketing as a concept is fairly simple. Advertise to internet users who have viewed products or services online but left before any significant conversion or buying. This is achieved by purchasing ad spaces on other websites. It is considered as one of the best ways to sell simply because an average customer visits a website five to eight times before actually converting, according to Row Boldessara, founder & CEO ….

Marketing

Doing the SWOT Analysis Right

SWOT Analysis is a tool which is used by business to assess themselves. Not only businesses SWOT can also be used to look into yourself. It stands for strength, weakness, opportunity and threat.  The purpose of SWOT is to help you develop a strong business strategy by making sure you have taken into consideration all of the strengths and weaknesses of the company, as well as the opportunities and threats it ….

Startups

10 ways to Evaluate your Business Idea

  Evaluating your idea helps you know whether you should go ahead with it or not. It helps in clearing ambiguity in the mind regarding the idea. It will help identify areas of strength and concern and provide insight into your market, competitors, startup costs, sales and financing to help you make an educated decision about moving forward. These questions would help you in brainstorming and help in evaluate your ….

News

All you need to know about Start Up India

  “Startup India” is a flagship initiative of the Government of India, intended to build a strong eco-system for nurturing innovation and Start-ups in the country that will drive sustainable economic growth and generate large scale employment opportunities.   Definition of Start-up to qualify under this program Annexure 1 of the plan defines Startup as “Startup means an entity, incorporated or registered in India not prior to five years, with ….